Why cereal

Ingesting food that has appropriate amounts of fat is beneficial. Only the fats that our body requires to function is essentially provided by whole grains and cereals. Food rich in carbohydrates makes your glucose levels skyrocket. Adding cereals and whole grain food can help maintain blood levels and decrease the need for eating at short intervals. With the increase in age, it becomes hard for the body to process food. Cereals, high in fiber, help with a healthy bowel movement and also keep your weight in check.

A regular bowel movement also prevents constipation. Cereals are less in calories. Their structure is complex, taking more time to get processed in the system eliminates the feeling of wanting to eat more. Maintaining weight while consuming cereals and whole grains every day can keep you satiated and less prone to binge eating.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. About Us Sresta. India US. Organic Food 7. Good for kids Children need a lot of nutrients in their day to day life. Good source of fiber Fiber is essential for the optimum functioning of the body. Rich in vitamin Vitamins are essential in maintaining healthy bones.

Rich in proteins The human body requires proteins to build muscles and tissues. In his mind, masturbation was a shameful act linked to bad health, and over-stimulating diets, diseases, and sexual acts formed an insidious cycle. Eating cereal would keep Americans from masturbating and desiring sex, he insisted.

Kellogg was a true believer. During his lectures, he explained how people could make their own cereal at home. Kellogg felt particularly bitter about the development: The two most successful cereal entrepreneurs were his brother, Will Keith Kellogg, and one of his former patients, C. Post, who Dr. Kellogg accused of stealing the corn-flake recipe from his safe. Both of them became wildly successful thanks to two key ingredients: sugar and advertising. By the s, Post Cereals coated its cereals with sugar.

The Kellogg brothers had long argued over adding it. Still, cereal kept its health-food reputation, thanks in part to a constant barrage of advertising. Cereal manufacturers like C. Post claimed that cereal cured everything up to malaria and appendicitis. To appeal to children, cereal companies pioneered the use of cartoon mascots. Advertising was they key to the cereal business. Whether they involved cartoon characters or wacky health claims, the important thing was to establish a brand for each cereal.

But there are a number of reasons why the battle over breakfast is particularly ferocious. Studies have found that consumers have strong brand loyalty to breakfast foods like cereal.

Breakfast choices are likely more habitual because of the strength of morning routines. Ads by the chicken lobby may convince people to eat a bit more chicken, but an avalanche of Tony the Tiger ads can get tens of thousands of children to eat Frosted Flakes every morning for years. This can be gleaned from the structure of the cereal industry: Cereal is extremely easy to make—a fact that angered Dr.

Kellogg, who patented his creation but failed to prevent others from copying it—yet just a few companies dominate the market. Another reason why the marketing battle over breakfast is so fierce is that corporations have for decades seen it as the meal that offers the most opportunity to wring out more food spending from consumers.

Why have fast food chains focused more on advertising egg McMuffins, waffles from White Castle, and Taco Bell breakfast burritos? Did marketers and executives genuinely believe in the value of promoting cereal as a healthy breakfast?

It can also stunt the growth and intellectual development of children, and of subsequent generations. In wholegrain form, cereals provide important protein, fat, vitamins and minerals, as well as dietary fibre and energy. Unfortunately, milling, manufacturing and sometimes also storage of foods derived from cereals removes nutrients and reduces the nutritional quality. And through so-called ultra-processing, other substances such as sugar, sodium and saturated fats are often added that can be damaging to health.

Such foods are made using a series of processes, are energy-dense, high in unhealthy ingredients, and poor sources of protein, dietary fibre and micronutrients. They are made to be attractive and marketed to consumers in such a way as to promote overconsumption. Wholegrains are also rich in essential dietary fibre, which is known to improve health and well-being thanks to probiotic properties and by boosting the immune system.

They also contain so-called bioactives , including carotenoids, flavonoids and polyphenols, which studies have shown these have antioxidant, anticarcinogenic and anti-inflammatory properties.

Most of the beneficial effects of eating wholegrain foods on diseases such as diabetes, heart disease, and most cancers are attributed to these bioactives. The fact that they can also survive in the hotter and wetter conditions because caused by climate change is another advantage.

This alone makes them accessible and affordable to vulnerable populations. For example, in maize crops covered almost million hectares worldwide.