I will shop elsewhere. Another commenter wrote: "Rand's philosophy is totally incompatible with the roots of yoga, but I suppose it makes sense for a conceited sportswear entrepreneur seeking full license to screw over anybody he wants to in pursuit of a buck. Follow Simon Houpt on Twitter: simonhoupt Opens in a new window. Report an error. Editorial code of conduct.
Skip to main content. Simon Houpt. Tickers mentioned in this story Data Update Information Checking box will enable automatic data updates. Why do we do this? Because our society encourages mediocrity. It is easier to be mediocre than to be great. Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity.
We all have a John Galt inside of us, cheering us on. It has even dealt with backlash over messages on its bags before. But it is strange that a marketing mishap of this nature should come under the leadership of CEO Christine Day.
After all, you don't need us — you can survive just fine on your own. Lululemon founder Chip Wilson, a self-made billionaire thanks to his retail endeavor, seems to court controversy. In he gave a speech about the merits of outsourcing production to Asia and using child labor. He told the National Post Business Magazine that his company's name is a marketing tool in Japan, because "it's funny to watch them try and say it. Influencing others' personal opinions isn't welcome, especially when it's not invited," he said.
I almost exclusively wear Lululemon clothing for all my workouts," said Lori Popkewitz Alper, yoga practitioner and editor of the website Groovy Green Livin'. I'm not sure why a company would take such a strong political view. I'm guessing that many who continue to carry the bags either don't have a clue what the Ayn Rand novel stands for or don't care that they are inadvertently making a political statement. Sign up now for the Retail Customer Experience newsletter and get the top stories delivered straight to your inbox.
Forgot your password? You may sign into this site using your login credentials from any of these Networld Media Group sites:. The yoga retailer's blog and shopping bags have recently extolled the "Bible of the Tea Party. To be fair, the company has cherry-picked the novel and focuses only on the positive aspects of Galt's message: What do we want to create for our lives right now? The commenters, though, aren't buying it: Bottom line is that this deranged writer who devoted herself to promoting a fake philosophy of self-reliance today is the heroine of those who are without empathy for the vulnerable and who would do nothing to help them.
The company declined our request for an interview on the subject. Was this a mistake?
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