The key point in a nutshell: Ink technology is expensive to develop, and you pay for reliability and image quality. Competitors offer similar cartridges. The message: You get value for the money. No getting around it though: Ink is still expensive, particularly if you have to use that Photosmart ink jet printer for black and white text pages. Then the discussion diverged a bit to slam the competition in the ink market which competes, of course, on price.
Refill products aren't as reliable, produce inferior print quality and generate fewer pages per cartridge than HP products, he says. He backed up those assertions with an HP-sponsored Qualitylogic study showing that its cartridges last longer than refilled ink cartridges no study of cost per page, however and an HP focus group of 17 people, half of whom Brown says were unhappy with "bargain ink. While HP's biggest brand name competitors in the ink jet space are Lexmark, Epson and Canon, Brown didn't mention them.
Instead he repeatedly hammered Kodak, the upstart printer vendor that, since entering this market three years ago, has built a marketing campaign promoting the idea that HP and everyone else is ripping off the consumer with high ink prices while Kodak sells it for much less. Brown asserts that Kodak has been playing fast and loose with its cost per page measurements, that users in HP's focus group at least must change cartridges much more often than with HP products HP uses individual color ink cartridges; Kodak does not and that Kodak's products are less reliable.
As to measurements, there are ISO standards ISO and for determining text and graphics page yields for ink jet printer cartridges, but none for photographic images. Brown seemed to imply that Kodak was fudging on its cost per page specs.
As to value, Brown talked up the value of HP ink cartridges, which may seem to have a price per milliliter on par with liquid gold but also cost HP a fortune to develop. Inks must be formulated to withstand heating to degrees, vaporization, and being squirted at 30 miles per hour, at a rate of 36, drops per second, through a nozzle one third the size of a human hair.
After all that it must dry almost instantly on the paper. HP has come a long way since its first ink jet printer came out in At that time that state-of-the-art unit had 12 nozzles in the print head and fired droplets at a rate of 10, per second.
The technology in today's Photosmart uses 3, nozzles to deliver million drops per second onto the paper. You can see the difference in results here:. Image: Click for larger version. Improvement in ink jet image quality, - You can fit 4 billion pico-liters in a teaspoon. There are many reasons why ink cartridges are not cheaper. Time to replace your cartridges? Ink is expensive! Get ready to open up your wallet as well as your printer. HP, Brother, Epson, Canon, and the other big printer manufacturers make very little money in retail sales.
Some even take a loss. Often, printers sell at or below cost , drawing a consumer in with tantalizing low prices. These manufacturers know the overwhelming majority of consumers will stick with genuine OEM rather than opting for less reliable remanufactured and compatible third-party products. A razor is cheap because the manufacturer makes money retailing replacement razor blades to consumers. Hair keeps growing and razors will always be in demand.
Research and development are often cited as the main reason for the high cost of supplies for inkjets and laser printers. Extensive technology goes into cartridge manufacturing. Inks are specially formulated for each brand and type. Printers and copiers are designed to work best with OEM cartridges. This factors heavily into replacement cartridge pricing. People have used ink to draw since the 4th century BC, and it has been used to power computer printers since their invention.
Much ink production is a complex process. So is the printing process. Check out this cool tech production video from The Printing Ink Company to see how printer ink is made:. Some printer makers - Canon , Hewlett-Packard , and Lexmark - use a thermal process. The chambers inside printer cartridges have a thin filament running through them.
When the filament is heated, the ink bubbles, and the buildup of pressure propels a droplet from the ink cartridge, through the print head, and onto the paper.
Epson and Brother printers use a piezoelectric process, where an electrical charge varies the shape of piezoelectric material inside the cartridge. This caused a pulse of pressure to expel ink through the print head and onto the paper. Inkjet troubles? Find out how to clean a clogged print head! Regardless of which machine you own, and which process you use, the most important components — ink cartridges — must be well-designed in order to prevent malfunctioning. Genuine OEM ink is still the highest quality and safest option for printer owners, but with quality comes higher prices.
For example, a new set of cartridges for your high-end inkjet printer can cost as much as the printer itself, if not more. Ink is specifically formulated for each type of machine, which is one of the reasons it is so expensive, according to printer companies. Almost every office — including your home office — has at least one printer, if not multiple machines.
With the rise in home office use and homeschooling, domestic printers are taking on a bulk of workforce printing tasks. The demand for ink is consistently high with minimal fluctuation. As a result, the prices for OEM ink will remain high as well. Printer owners are left with the task of finding the best prices available for genuine replacement ink, which typically does not come from big-box retailers.
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